By Eddy R.
10-07-02

Things change. What was once the perfect way to make money on the web is no longer perfect. Many dot-coms have come and gone, competition among web sites is fierce and Internet advertising is rapidly declining. All this proves without a doubt that the Web is still a wild place.

In light of recent earnings warnings - such as Yahoo's warning that its ad revenues are taking a nose dive, many have come to the conclusion that online advertising is no longer effective and therefore many more dot-coms can be expected to go out of business since most of them pretty much rely on Ad revenue to stay alive.

Though it may be true that many dot-coms will go out of business for this very reason, saying that advertising on the Web is no longer effective isn't quite accurate. Yes, it maybe true that Internet ads generate low click-throughs - about 1% - but that doesn't necessarily mean that they are ineffective. Still, neither online advertisers nor web sites are leaving anything to chance. Both have started to implement new standards for online ads.

New standards

The Internet Advertising Bureau recently agreed to seven new formats for Online Ads. These new formats are a whole lot bigger than their predecessors - the banner and the button.

According to industry experts, these new super-sized ads will give Online advertising a much needed boost. Many traditional advertisers have already expressed much interest in the new standard. Experts also say that these new formats will allow advertisers to be more creative when it comes to communicating a message to a target audience.

Although bigger, more intrusive ads may not be better for you and me, their success may be the only thing that stands between free content and pay-per-content. In the end, aren't annoying ads a small price to pay for free content?

Here are the new standards