Before continuing, remember that creating a logo for a web site is a process that requires time, patience, and creativity. Now, here's a few tips.

Sketch it

You'd be surprised how many people skip this important step when designing a logo. If you sketch your logo idea in plain paper, you'll not only save yourself hours of eye strain from looking at your computer screen but you'll also have enough flexibility to make changes in the way your logo looks should you dislike the results you get.

Once you are done with the sketch, boot your system up, launch that graphics program, and start creating the image.

Do not use Animation

Here is one reason why you shouldn't use animation in your web site's logo.

One time, I saw an image logo that had both fixed text and an animated background. Though the logo was nice, it had a major flaw. The animated background was fighting with the fixed text for the viewer's attention. Attention that should have been given to the fixed text since it spelled out the name of the web site.

Animated logos tend to divert your visitor's attention from what's really important, and that is the message you are trying to send through your logo (the message could be your web site's name).

If you choose to use animation in your logo, make sure that such animation is not intrusive.