By Eddy R.
09/7/99

More webmasters these days, are finding out that signing up with companies/networks that pay for ad hosting, is a bad business decision. The reason why is that most of these networks, end up not keeping their end of the bargain, in other words, they refuse to pay for the services they received.

These bad companies usually use excuses such as: "lack of content", "fraud", "inappropriate content", to terminate the member's account and therefore avoid paying for the services received.

Even though this is common, it is important to note that there are still a few companies/networks that are good, in the sense that they honor their contracts.

If you are a Webmaster looking for an advertising network to sign up with, you should definitely do the following.

• Do your homework
  Do a lot of research before you sign up with an advertising company/network. Doing research will help you find out whether or not an advertising company is good for you and suits your (financial) needs.

• Get referrals
  Go to a newsgroup, chat room, or the like, and ask as many people as you can for advice and whether or not some of them have or have had any experience with the network you are planning to sign up with. You'll thank yourself for doing this.

Finally, use common sense. If the network you are planning to sign up with offers deals that are too good to be true, then it might be wise to keep on looking because it will most likely be too good to be true.