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By Eddy R.
09/14/99
These days, getting a high
ranking in a search engine is not as easy as it used to be. There
are many factors that contribute to low rankings, such as:
Although there isn't much you can do about some of the things mentioned
above, you can still do the following.
Use Meta Tags
Meta Tags are a useful and powerful way to help your site get a
high ranking in search engines. Meta Tags define data in a document.
For instance, if you want to define the title of your document you
would use:
< META name="title"
content="Use Meta Tags">
Notice how you assign the META tag attributes and values. In the
example above the META tag attributes are name
and content and the values are title
and Use Meta Tags.
There are more META tags available at your disposal. Such tags
are as follows.
<META name="author" content="Your
Name Here">
Specifies the author of the document.
<META name="title" content="Use
Meta Tags"> (we used this tag
above)
<META http-equiv="refresh" content="5;http://www.cnet.com/">
Specifies a delay in seconds before the browser automatically
reloads the document.
<META name="Generator" content="Microsoft
FrontPage 4.0">
Specifies the Editor with which the document was created.
<META name="description" content="Tips
to help you understand how META tags work.">
Describes the content of document.
<META name="keyword" content="tutorial,
examples, meta tags, definitions">
Provides keywords for the search engine to associate with
your document.
META tags should be always be placed in the head of the HTML document.
Between the <Head></Head> tags.
One word of advice
Although META tags are a powerful tool that can be used to achieve
high rankings in search engines, their use does not guarantee that
your web page(s) will be ranked high by search engines. Why? Because
other web sites are using them too therefore boosting their chances
of getting high ranked by search engines.
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