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WILDFORM RELEASES FLIX FOR MAC – THE FIRST FLASH VIDEO ENCODER
Now Macintosh users can produce video in the easy to use Flash
format.
LOS ANGELES, CA - Wildform, creators of Internet media software,
today announced the release of Flix for Mac, the first Macintosh
application that encodes video into Macromedia’s Flash™ format.
Now Mac users can easily convert video files into the most popular
media format on the web. In making the announcement, Jonathan Blank,
Wildform CEO, noted, “Flix for PC has already begun to revolutionize
streaming video on the web, and we’re very pleased to now offer
the software to the media savvy Mac audience.”
In January, Wildform released Flix for PC, which quickly became
a must-have program for Flash developers, web designers, and web
video enthusiasts. Now Wildform has provided the same functionality
for the Mac, a popular platform for media and graphics applications.
Flash, is an open standard used extensively on the Internet. According
to a September, 2000 NPD Research study, 96.4% of all Web users
can view Flash content without a download. Flix-encoded video also
streams to all platforms, all browsers and through firewalls, making
for a truly hassle-free experience. Until now, Flash was primarily
an animation tool, rarely utilized for video because it took hours
or days to create even short clips. With Flix, video production
time is slashed to minutes and users can easily insert links, create
video banner ads and e-mails, and deploy customized media players.
Phil Torrone, Software Director at Fallon Interactive, exclaimed,
“This product rocks! At Fallon we create lots of video, but there's
always the issue of which player the user is most likely to have.
Also, our clients often don't like the square box with Real, Quicktime,
or Windows branding. Having video in Flash allows us to create the
best user experience with custom branding and also to take advantage
of Flash’s ubiquity. As more and more devices support Flash, Flix
makes one file for the web, for the PDA, and wherever Flash can
go.”
Wildform, based in Venice, California, is run by Jonathan Blank,
Colby Devitt, and Arjun Nayyar. The company, which also created
the highly regarded SWFX animation tool, is currently developing
a suite of products and services for the Internet media market.
For more information about Flix (available for only $99) or Wildform,
go to: www.wildform.com.
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